eMarketing Specialist

Job description:

Manage E-marketing actions (branding, web design, bannering, promotional campaigns, viral marketing, search engine marketing …) from early interaction with the clients,

Responsibilities include but are not limited to:

- Keyword research using WordTracker, Overture, Google, and internal tools
- Categorize, organize, and refine keyword lists Create and review daily, weekly, and monthly - Continually monitor organic search rankings to maximize traffic and sales.
- Analyze website strategies and translate qualitative data into recommendations and plans for revising the strategies.
- Ensure on-time delivery of eMarketing projects and coordination with overarching integrated – managing campaign schedules.
- Website optimization for search engines: META, Title, Copy Recommendations, site architecture, page layout issues, internal and external linking
- Build on understanding of how search engines and their spiders work by conducting research and reporting key developments and news
- Research and resolve link architecture, HTML code, and content and navigation issues
- Assist in layout of web pages when needed
- Manage copywriting process with internal and external copywriters

Technical Qualifications:
- university Degree in Marketing, Business, Information Technology or related field
- 1-4 years of Internet Marketing / SEO experience
- Must have basic knowledge of HTML, JavaScript, CSS
- Deep passion for Search Engine Marketing
- Email marketing Activities
- Web Analytics experience
- Experience with Social Media Marketing
- Passion for SEO, where it is, and where it is going
- Self motivated with ability to work independently as well as collaboratively
- At least a moderate understanding of technology and marketing
- A special passion for off-page SEO
- Important but not required: 2-3 years in PHP/mySQL
- Experience in creating e-marketing actions using internet as main channel
- Familiar and passionate about web marketing concepts, technology, user practices and industry direction
- Understand the basics of site usability
- Understanding the digital media concept is a plus
- Understanding of different graphic file types

Skills:

Analysis and reporting Skills
- Experience writing business requirements for internet functionality is a huge plus
- Process Driven & Detailed Oriented
- Strong Communication Skills
- Excellent written and verbal communication skills
- Fluent in Arabic & English
- Ability to solve problems and learn quickly
- Excellent follow up and organizational skills
- Self motivated and able to drive and run programs with minimum supervision
- Strong planning and organizational skills

Apply Online